Bruce Lund

"Intense but fun & positive!"

Dr. Bruce is described as the next big thing in sales training for banking and financial services.

As Seen At or Endorsed By…

Who is Dr. Bruce?

For over a decade, Dr. Bruce Lund has trained thousands of professionals all over the world.

His coaching journey began as a 25-year old career author and speaker to young professionals. Bruce earned a PhD in Human Performance at age 29, and was hired as program director and professor in the Texas A&M System.

He was then recruited back into corporate America as Director of Sales for a top entrepreneur coaching business. The company tripled revenue under Bruce’s leadership, growing to a multi-million dollar coaching business in less than two years. During this time, Bruce was also in charge of coaching top producers all over the country as lead business trainer in real estate, mortgage, title, insurance, and financial services.

Bruce takes pride in his versatility of coaching top one-percenters, brand-new salespeople, and everything in-between. He does this through a “heart of a teacher” approach using his PhD in behavioral science to accelerate business growth in a fun, dynamic way.

Since launching his business less than 5-years ago, Dr. Bruce has been endorsed or trusted by some of the largest organizations in their respective fields in the world including Homebot, National Mortgage Insurance, BreakthroughBroker, and Million Dollar Roundtable to name a few. 

As seen On-Stage at...

“I believe trained people always outperform untrained & everybody needs a coach in life.” 

– Dr. Bruce

The 4-ways Dr. Bruce helps individuals or companies


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