Dr. Bruce

Chasing my potential. Inspiring others to reach theirs.

Dr. Bruce is described as a “breath of fresh air” by salespeople & managers in commoditized industries.

Real Estate

Title / MI

Mortgage

Financial

Insurance

Accounting

Who is DR. BRUCE?

Dr. Bruce is one of the most in-demand speakers in housing, banking, insurance, financial services.

For over a decade, Dr. Bruce has trained thousands of salespeople and managers. Dr. Bruce’s coaching journey began as a 25 year-old career author and speaker. He finished his PhD in Human Performance at 29, and became one of the youngest program directors in the Texas A&M system. He was then recruited back into corporate America as VP for a business coaching company, helping grow annual revenue over $2 million in less than two years.

In 2017, Dr. Bruce launched 90-Day Sales Manager, which has earned the reputation as a top sales onboarding program in housing, banking, insurance, and financial services. Dr. Bruce has spoken on some of the largest stages in North America including the Los Angeles Convention Center and Million-Dollar Roundtable. His content is featured on the most-respected platforms in the world including Breakthrough Broker with 600,000 users and MDRT with 65,000 members. The next big thing in training is here, his name is Dr. Bruce.

Trusted by
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Sales Keynote

Event organizers love Dr. Bruce’s versatility as both a keynote speaker and educator. 

The 5-Habits of Highly Effective Salespeople is the most “educational keynote” on the market. This workshop is perfect for any event. Why? Because it touches on the five most important areas of business in any industry and any experience level. The most respected industry leaders trust Dr. Bruce and his 5-habits, including statewide associations in real estate, mortgage, title, and insurance. 

Manager Keynote

Brand-new keynote or workshop for managers or recruiters in housing, banking, and financial.

Are you ready to Turn Your Managers into Coaches? This topic will help you recruit and attract better talent. Train and develop that talent to reach their potential faster. Retain and empower your talent to reduce turnover and create high performance cultures that win. People don’t want to be “managed” they want to be inspired and motivated by a coach. Everybody needs a coach in life.

Specialized Topics

(If you can’t find what you like, talk to my team)

Turn Your Pitch into Money

The Pitch


Having something to say is just as important as having somebody to say it to. You can have all the leads in the world but if you can’t articulate your personal value married with your unique customer experience then you’ll forever fall into the commodity trap. All great relationships start with shared beliefs and alignment. 

During this workshop, Dr. Bruce will help you work through the six components of a world-class opportunity statement to help you turn your pitch into money. People don’t buy what you do, they buy why you do it. What you do simply proves what you believe. 

Perfecting Your Prospecting

Prospecting

 

Let’s face it, prospecting is one of those words that most salespeople hear and their palms immediately start to sweat. Did you know that 65% of salespeople don’t have a CRM and 95% don’t have a selling system?

During this workshop, Dr. Bruce will help you perfect your prospecting by working a consistent, disciplined selling system. To help you identify specific target markets and segments of your ideal clients. Teach you a system to make the initial contact, set the appointment, prep for the appointment, and conduct the appointment. Sales is simply a game of probability. 

Follow-up-to-Close

Follow-Up

 

All salespeople know that the fortune is in the follow-up. But why are so many afraid to go the distance? Most salespeople go just a few attempts and it sounds something like this… “I was just checking in with you” or “Can I answer anymore questions?” 

During this workshop, Dr. Bruce will drastically increase your confidence through his Fight Club Follow-Up system. If somebody is a motivated buyer and they fit your filter of somebody you want to do business with (and you believe you’re the best at what you do) then it’s your duty to FIGHT to earn the business. 

New Client Onboard & Retention

Experience

 

Do you have a unique customer experience that converts new clients into promoters or advocates of your business? Did you know it’s 5x more expensive to get a client than it is to keep one, and salespeople who seek out referrals/repeat business out-earn those who don’t by 6x? 

We believe that new client onboarding is the foundation for any long-term, sustainable business. Be transformational in a transactional world and reap these 3-rewards: Reviews, Referrals, Retention of clients. 

Status Sells Marketing

Marketing

 

Motivated consumers use the first person they talk to 67% of the time. This is why we believe status sells. A brand reputation takes years to build through consistency, but our digital and traditional marketing systems can help accelerate your branding.

To attract other people, we must become more attractive. There are more resources than ever before to build an attractive business. Our status sells marketing system will give you the exact blueprint on how we’ve helped grow some of the most-respected personal brands in housing, banking, insurance, and financial services. 

The 4-Hour Workday

Time-Block

 

This isn’t just another workshop on time-block and time management. The 4-hour workday can change your life. We’ll help you be proactive by noon in the four most important areas of your business and in you life. Learn how to overcome the frustration gap and shift to celebrating your daily progress.

Our 90/30/90/30 time-block system is perfect for growth in your personal development, prospecting, marketing, and database management. 

Course in Confidence

Confidence

 

Confidence is the one thing that effects everything. It’s the great exaggerator. It can either be our greatest asset or our biggest liability. When we have confidence on our side, we think we are a whole better, but when we don’t? We think we are much worse than we actually are. 

Let’s face it, business is 90% mindset. Sales can be a rollercoaster ride of emotions. During this workshop we’ll help you build, maintain, and protect your confidence. 

90-Day Sales Plan

Planning

 

Without a plan of attack, you’re likely to jump from thing-to-thing and end up playing from behind every single day. Let’s face it, there are more sales and marketing ideas and technologies than ever before. Let’s help create a plan that best fits your business.

During this workshop, Dr. Bruce will help you unpack the 3 P’s to Production: Performance. Productivity. Pipeline. 

Testimonials

Book Speaking Topic

  • Perfect for company meetings or annual association events. Includes companion book (at cost).
  • Perfect for team and/or referral partner training. Includes companion book (at cost).
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