Dr. Bruce

#1 Sales Manager Program for Commoditized Industries!

Turn Your Managers into Coaches

A 3-month coaching program to help managers recruit, train, and retain top talent.

Companies & Associations that trust Dr. Bruce:

Why become a coach?

I don’t know about you, but I’ve never heard someone say, “I’ll run through the wall for my manager.” But you hear players say this all the time about their coach.

Great coaches know how to pull the potential out of their players, and lead them towards a dominant focus. That’s because they have clearly defined their championship. They use an intense but positive drive to be the best.

In today’s complex culture, never has it been more important to coach the “whole” person. It’s not just about “working harder” but meeting players “where they are” to show you care.

Are you ready to lead your team to its championship this season?

Chad Nash

Rookie of the Year


REMAX Alliance

Shelby Barrett

Rookie of the Year


Fairway Mortgage

Fabianna Progar

Rookie of the Year

Amerifirst Financial

Why Commoditized Industries?

A commodity is a good or service that is valuable but becomes so saturated that the consumer thinks they can get it anywhere, therefore they compete on price. Our sales onboarding program specializes in helping commoditized salespeople in housing, banking, insurance, and financial services overcome the commodity traps of business to build deep, meaningful relationships.





The Coaching Movement

Great coaches do 3-things for us…

  1. They make us have conversations we don’t want to have.
  2. They make us do things we may not want to do.
  3. They help us become something we never thought we could

Dr. Bruce Lund has one very basic belief in life that trained
people always outperform untrained people.

That’s because of his competitive experiences as…

  1. A college athlete and championship coach.
  2. A program director in the Texas A&M system.
  3. A sales manager to top producers from all walks
    of life and experience levels.


Onboarding Week

Everybody Needs a Coach

Month 1 = Recruit

Week 1 – Identifying Talent

Week 2 – The Living Room Pitch

Week 3 – Whatever it Takes

Week 4 – The Attractive Coach

Month 2 = Train

Week 5 – Your Coaching Style

Week 6 – New Player Development

Week 7 – Effective Team Meetings

Week 8 – Success Parties

Month 3 = Retain

Week 9 – High Trust Culture

Week 10 – Disfunctions of Team

Week 11 – Crucial Conversations

Week 12 – Championship Culture

$ 2500 or $1,000/mth for 3-months
  • Weekly Live Coaching (60-min w/ Dr. Bruce)
  • Systematic Coaching (predefined start/end dates)
  • Weekly Submissions
  • Monthly Evaluations
  • Course Certification
  • Companion Workbook
  • Step-by-Step Training Videos
  • Program Progress Tracker
  • Coach-on-Call (24/7 Support)
  • Private Facebook Group
  • Manager Dashboard & Reports

Our producing managers are 5x more effective managers, and 6x more likely to reach their goals.

But don't just take our word for it...

Producers endorse our program

Book Speaking Topic

  • Perfect for company meetings or annual association events. Includes companion book (at cost).
  • Perfect for team and/or referral partner training. Includes companion book (at cost).