Keynote Speaker | Dr. Bruce

Dr. Bruce

Keynote Speaker

For over a decade, Dr. Bruce Lund has trained thousands of professionals all over the world.

I have two basic beliefs in life that trained people always outperform untrained people, and that everybody needs a coach in life.

I believe this because of the great coaches who pushed me as a college athlete, and having earned a Ph.D. in Human Performance at age 29. All top performers have a great coach or mentor who helps them reach their potential faster than they could on their own. This is especially true in the competitive sales industries of banking, housing, insurance, and financial.


I believe great coaches do 3-things for us:

1) They make us have conversations we don’t want to have.
2) They make us do things we don’t really want to do.
3) But they help us become something we never thought we could become on our own.


The 5-Habits of Highly Effective Salespeople

This business keynote has been delivered on some of the largest stages in the world such as the Los Angeles Convention Center and the New York City Marriott Marquis, and trusted by the largest organizations including Million-Dollar Roundtable with over 65,000 members world-wide.

"I need a system for that..."

We interchange the word “system” with habits. After a decade of coaching some of the biggest producers in the world, we’ve identified 5-Habits of Highly Effective Salespeople. Regardless of experience. Especially true in commoditized industries of banking, financial, insurance, and housing.  

What You'll Learn     we've got a system for that!


Opportunity Statement

Having something to say is just as important as having somebody to say it to. Unfortunately, most salespeople commoditize themselves in the very first conversation. We’ll help you overcome the commodity trap by helping you find, package, and sell your individual special.


Work a Selling System

Did you know that less than 5% of salespeople are proactive on a consistent basis? 95% say they dread prospecting. Sales is a game of probability and our selling system will help make sales fun for you to hit your weekly KPI’s and better setup and leverage your CRM. 


Fight Club Follow-Up

In sales, we all know that the fortune is in the follow-up. But why do salespeople only go a few week attempts then? You’ll master our 10-touch-follow-up system that drastically increase close ratios. It’s your duty as a sales professional to fight to earn the business. 


Client Onboard System

We have found that for every transformational experience should be worth 5.7 additional deals. Through world-class client onboarding you’ll  earn the 3 rewards from business: Referrals, Reviews, and Retention.


Status Sells Marketing

Motivated buyers use the first person they talk 67% of the time? Our status sells marketing system has been proven to increase brand exposure to build your reputation as the must-have, go-to person in your industry.


The 5-Habits of Highly Effective Salespeople


Book Speaking Topic

  • Perfect for company meetings or annual association events. Includes companion book (at cost).
  • Perfect for team and/or referral partner training. Includes companion book (at cost).