How attractive is your business?

It’s an important question to ask. In this presentation, you’ll learn how to elevate your status in the market to overcome obscurity and avoid the commodity trap.

What You'll Learn
We can elevate your status!

QuickRead Course™

This workshop comes with FREE access to our patented QuickRead (QR) Course™ which includes a video lesson from Dr. Bruce, 30+ PPT slides, and the companion workbook to take notes and complete course exercises. $297 Value for FREE.

QuickRead book

to hand out at speaking events.

PowerPoint template for your course(s)

to use at speaking events.

Evergreen webinar to house on your website

or Facebook to attract leads.

Status Sells Marketing System

What is status? Being the first person other people think of for a particular service. Why does does status sell? Did you know that people use the first person they talk to 67% of the time?

Money follows attention and activity. Our Status Sells Marketing System will position you as the must-have, go-to person in your space.

Brand Awareness

Marketing Message

Habit 1 Review: 6-Parts of an Opportunity Statement

Marketing Avatar

What is an “avatar?” Where are they hanging out in-person? Where are they hanging out online? Digital farming.

Marketing Assets

Don’t get overwhelmed by your marketing. Can’t have a million-dollar brand with .50 cent packaging. Focus on WHO vs. how.

Build an Audience

Top of Funnel

Build your #1 lead gen magnet (e-book / newsletter / webinar)

Middle of Funnel

Omni-Present: Dominate the attention of your current database. Create relevant content at least monthly.

Bottom of Funnel

Once they get to BOF they should know, like, trust, and respect you. If you’re in high demand, this will increase meetings making and you showing up as the expert.

Be Attractive

Showcase Events

Benchmarks: One networking, speaking, or mini-advocate event per week. One advocate event per quarter.

Brand Reputation

“To attract other people we must become more attractive. Don’t wish it were easier. Wish you were better.” – Jim Rohn

Person of Influence

Reason we all need more attention is so that we can help more. Stay hungry, humble, coachable, enlightened.



Dr. Bruce’s coaching journey began as a 25-year old career author and speaker to young professionals. Bruce earned his PhD in Human Performance at age 29, and was hired as one of the youngest ever program directors in the Texas A&M System.

In 2017, Dr. Bruce launched his own coaching platform and has spoken to thousands of salespeople and managers. Stages he’s been featured on include the LA Convention Center and NYC Marriott Marquis.

He’s been featured or endorsed by some of the most respected companies and associations in housing, banking, insurance, and financial including Million-Dollar Roundtable, BreakthroughBroker, Homebot, National MI, and many more!

Book Speaking Topic

  • Perfect for company meetings or annual association events. Includes companion book (at cost).
  • Perfect for team and/or referral partner training. Includes companion book (at cost).